Digital Marketing Managers should have an experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily. The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.
Social Media marketing is divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.
As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little bit of PR as well.
The requirement for inbound marketing manager will depend upon the type and size of the organizations. The responsibilities of a content marketer and an inbound marketer often overlap. Responsibilities of an Inbound Marketer is to manage the funnel and conversion at each stage. Conversion rate optimization, drip marketing, and lead nurturing.
The tasks of search engine marketer are done by the digital marketing manager himself if the size of the company is small. At times, it is outsourced to a digital marketing agency who will charge a fee for the work done. However, when it comes to bigger companies, they have a dedicated Search Engine Marketing specialist (SEM specialist) along with a team of search engine marketers.