There is a dearth of Digital Marketers in the market. Almost 150,000 digital jobs are expected by 2020 and there are not enough digital professionals to fill them. This sure is an advantage to those studying digital marketing – you’re gearing yourself up for a career where demand exceeds supply. And this would always be a good field to adopt based on this fact.
As we have witnessed, during recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Keeping this possibility in mind, it’s always advisable to gain a fresh set of skills that could safeguard your career in future, help you increase your job security and even enhance your career progression?
The notable thing for you is that you need to take back control of your career and regain the confidence you lost during the recession. Remember this: companies still want your valuable skills – you might just need to turn them digital. It is expected that demand for digital marketing professionals will increase by 38% this year. It’s time one can take advantage of this.
In case of careers in advertising, you have to wait for some preliminary training or graduate placement to open up in order to gain experience and create your own portfolio. Whereas, digital marketing, provides a host of opportunities for you to start your own career before you even set foot in a workplace.
You can make yourself presentable to potential employers, just focus on building an effective social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations. There are a number of online exams like the Google Analytics exam and HubSpot’s Inbound Certification exam which can enhance your skills if added as a qualification in your CV and showcase your digital marketing knowledge.We have numerous examples of people who have been hired after showcasing their talent and abilities through social media.
In the present times, one cannot succeed merely by working hard, you have to work smart as well. This relates to the fact that merely by working for long hours doesn’t guarantee your success in your career. The organizations rate you on the basis of your knowledge in your related field, your core skills which makes you stand out from the rest, and finally how productive you are for the organization.
Well, the best possible way to make your presence felt in an organization today by creating a spotlight about your knowledge is by writing blogs, case studies, white papers, etc. You can generate valuable content by writing blogs with the approval of your which will work as a source of information for your clients, prospects and even people within your organization.
You can also add some positive notes, guides, tips, etc. about your work, things that your colleagues, clients etc. might find informative keeping in mind the security and reliability of your organization.
This will eventually portray you as an expert in your industry and definitely get you noticed as a professional who is the best in that organization or even in that industry.
By Using Digital marketing one can easily learn and regularly upgrade your skills, circulate your knowledge amongst your peers and other team members. Get trained and deliver training amongst different divisions within your organization Give prompt feedback about your product and research teams. Use analytics to understand your customer’s experiences and expectations in a better way.
Use digital to deliver sales with more focus and learn to keep a balance between technology and human connect while engaging with your prospects and clients at all times.
All the organizations want you to think like a leader so that you can give direction to the efforts and act for the benefit of the clients and your organization.
Hence this does not matter which industry or field you are in today, learning how to use digital technology and digital marketing like a professional will definitely give a boost to your career success and growth.