18 Feb Fundamentals of SEO- Beginner’s Guide – Digital Marketing
Fundamentals of SEO- Beginner’s Guide – Digital Marketing
What Is SEO
SEO the acronym has become so well known that even a layman understands the importance it holds. However, for understanding the broader meaning of SEO we must know that it stands for Search Engine Optimization. Now Search Engine Optimization is increasing the presence or visibility of a website on search engines which will lead to improving the quantity of the traffic to a website and help in making a recognition for it on the search engines through unpaid means. The purpose of SEO is to increase the chances of getting more leads and hence conversions through the traffic a website gets which will eventually lead to generating revenue for any business.
Why should any Business opt for SEO:
SEO although is about the search engines, however, the basis of SEO lies in what people are actually looking for on Search engines. The most used words by people when looking for a certain thing on the internet, the type of content they are looking for. By concentrating on this data you will be able to provide people the content they are really looking for and hence leveraging this data towards your business goals.
We can understand SEO with the help of an example of “woolens business”. A new woolens business owner wants to explore the possibilities of SEO and see how often they are found on Google and how much they can be benefitted by SEO through organic search. Now in order to understand their need for SEO, we need to understand their potential buyers :
What different types of woolens- sweaters, caps, gloves etc. are people searching for?
Who are all searching for these terms?
When are people searching for woolens?
-(Are there seasonal trends affecting the demands for woolens?)
How are people searching for woolens?
– (What words do they use?)
– (What questions do they ask?)
– (What are the devices on which searches are performed?)
Why are people seeking Woolens?
Are individuals looking for something specific based on fashion or trend or just looking to cover up with anything available.
Where are potential customers located — locally, nationally, or internationally?
And last but not the least — how can you help provide the best content about woolens in order to target prospective customers and fulfill what all those people are searching for?
What is the Basis for Driving traffic from Search Engines
It’s an important fact that Google is responsible for most of the search engine traffic in the world (though there are other search engines as well). This may vary based on different observations, but it’s a known fact that Google is the dominant player in the search results on which your business or website would want to show up in, and by adopting the best practices towards this guideline will help in positioning your site and its content to a better rank in other search engines, as well.
Focusing SEO Basics
Irrespective of which search engine you use, search results are always changing. Google particularly has been updating lots of things about how they rank websites and many other best and easy means to get your pages appear in search results have become extremely difficult in recent years.
Let’s know how it works? How does Google opts which pages to return in response to what people search for? How can you get all of this valuable traffic to your site?
Google’s ways of doing this are very complex, and with the help of some links for anyone looking to have deeper knowledge about how Google ranks sites at the end of this section, but at an extremely high level:
Google constantly looks for pages which contain high-quality, relevant information about the searcher’s query.
They ascertain reliability by means of “crawling” the content on your website and analyzing (algorithmically) whether that content is comparable to what the searcher is looking for, on the basis of the keywords it contains.
They establish “quality” based on a number of things, but vital among those is still the number and quality of other websites that link to your page and your site as a whole. We can present this in simple words as : If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.